While marketers may still be focused on how their home pages look, the fact is most of their site visitors simply won’t see them. People use search to cut out the middleman and go right to the pages they want. That’s why being visible requires a comprehensive search engine optimization strategy—including local and mobile. Here’s how we drive SEO growth for our clients:

• By understanding opportunity through a full 360 SEO analysis and strategy
• By planning a short and long term step-by-step growth program
• By creating a scalable program that crosses multiple business groups or markets

We’ve proven that integrating your SEM, SEO and display campaigns can drive a lift in clicks, interactions and conversions. Through our proprietary approach, we’ve shown that you can custom-tailor your marketing by audience persona, and serve customized content and experiences – including ad copy and lading pages – to drive superior results. And by combining search engine marketing, paid social and display media services into a single team, we can help clients better allocate their paid media budget for optimum ROI.

Social Media is a key element to any successful digital marketing campaign. By utilizing different social media channels you can connect with new customers and build loyalty with your current and future client base. Octal Informatics has a highly skilled and talented team of social media experts whom have a proven track record of creating and maintaining dynamic social media campaigns for companies, and educating businesses on how to ensure their entire brand is being represented accurately across all platforms.

One of our key strengths is digital content development. Whether it is a set of innovative media banners, an engaging video content or even a content-rich illustration, our in-house capabilities allows us to deliver digital contents at unparalleled scale. We understand the value of delivering your precious contents to the right people at the right time at the right place. Our team of digital media experts will devise the most savvy digital media plan for you and execute it seamlessly to maximise your reach and return on investment.

Content marketing is a strategy to create, curate & amplify a content for building advocacy & thought leadership which can directly result in achieving business & marketing objectives by influencing a set target audience. Content marketing is medium where we create and share the relevant information in the form of blogs, videos, images, articles, emails, etc. to promote a business or the services. It is an indirect way of marketing with intent to generate interests and liking for a brand in the reader's mind. With content marketing, we target a specific target audience and make the content available for more layers of the target audience. It is used for long-term goals and has a wider impact on building the brand awareness for the company. Content marketing in many sights depends upon the SEO keywords to generate customer-centric content. Though SEO and Content Marketing are two different approaches, but they work in tandem. Both content marketing and SEO are the long-term benefits and deliver effective results when used together.

Our media planning and buying process is to strategize, negotiate, and purchase ad placements, or "inventory." We plan what inventory to purchase, we take into consideration of the product being advertised, target audience, and campaign goals. In addition, not only we are responsible for making the initial purchase, but also for continuing to optimize performance throughout the entire campaign lifecycle.

Let’s work smarter not harder. We create content, curate it, and promote it… but what should it be like? Need to monitor and learn about the audience? Hook your audience with insightful data and analysis. Our Digital Analytics Services monitors conversation on different channels in real-time to help facilitate social media customer service and engagement. We look at conversations around specific topics and identifying themes that may inform strategic direction and campaigns. How can content be improved to include the business and users goals? Digital Analytics Consulting Services like ours prioritize on data innovation that can generate real-time insights and focus on driving engagement and ROI. Move away from lists and tables, eliminate the noise to focus on the metrics which matter. With our data-driven approach, you can shift from solving a problem even before it exists. Unlock the potential of your data to engage, delight and incite a response from your customer as we help you re-shape a strategy focused on driving real value and get the answers you need to grow faster. Digital Analytics have a huge role to play when it comes to getting better insights for social and Search Engine marketing reach. The whole process involves examination of raw data to draw conclusions from it.